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3 Zen Fundraising values aligned with International Day of Charity:

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In fundraising, a delicate balance between achieving financial goals and genuinely connecting with donors who want to make a difference is essential.

Our ethos as a face-to-face promotions consultancy combines approaches that are not only ethical but balanced, connected, and intuitive.

The essence of our methods lies in the belief that long-term fundraising success is rooted in connecting people with the joy of giving rather than applying undue pressure for donations.

Unlike forceful tactics that can easily overshadow donors' goodwill intentions, Zen Fundraising focuses on authentic connections. We aim to redefine the donor-charity relationship and centre it upon authenticity, empathy, and shared values.



It's all about understanding when people are genuinely engaged and inspired by a cause. We encourage them to see their support as a part of their identity rather than impulsive or compelled.


Today, September 5th, the world observes the International Day of Charity. It's a day dedicated to empowering individuals, communities, stakeholders and organisations across the globe to lend a helping hand through volunteer and philanthropic activities.


The choice of this date holds profound significance. It commemorates the passing away of Mother Teresa of Calcutta, a Nobel Peace Prize laureate recognised for her remarkable altruism and service to overcoming poverty and distress.


Value #1 Balanced


For #TeamZen, this awareness day resonates deeply with our ethos. It encapsulates our mission of creating a world where philanthropy isn't just about financial transactions but about enhancing lives and promoting the joy of giving.

With over 60 years of combined experience in fundraising across the globe, Zen Fundraising is a collective force that has raised millions for charities worldwide and connected thousands to the causes they care deeply about.


The ability to establish these connections isn't just due to our consultancy skills and strategic guidance; it's deeply rooted in understanding the complexities of the nonprofit landscape and donor motivations.

Value #2 Connected:

This connectivity extends beyond financial transactions. We tell stories of impact and change that resonate with people's hearts and minds.

Through storytelling and engagement, successful charities create a global community of individuals passionate about making positive, ethical and sustainable change.


Value #3 Intuitive

Intuition guides Zen Fundraising's crafting of imaginative, highly focused campaigns that deliver long-term results. It's not about one-size-fits-all solutions but tailoring strategies to each charity's mission and donor base. Zen's team of experts assesses and advises nonprofits on ethical growth strategies that amplify their impact.

Intuitive fundraising acknowledges that donors are diverse individuals with distinct motivations. Rather than adopting a formulaic approach, Zen Fundraising crafts campaigns that resonate with donors on a personal level. This approach has repeatedly proven to create sustained engagement and loyalty among donors.

A HUGE Zen shout-out on International Day of Charity

The charities we work with are at the core of our ever-growing journey, ranging from established NGOs and nonprofits to small grassroots campaigns.

Each of these partners contributes to the greater good in their unique way, and we thrive by bridging the gap between their passion and the people who share their vision.

And remembering the supporters. The individuals who turn empathy into action. The philanthropic nature of contributors fuels the change we want to see in the world, and we take immense pride in ensuring these intentions become a reality.

Lastly, a special mention goes to our remarkable team of fundraisers. Every day, they step into the field with dedication and enthusiasm, putting themselves out there to engage with donors and communicate the significance of the causes they represent.

Balanced, connected, and intuitive are more than just words for us at Zen Fundraising. They represent our commitment to creating a positive impact through sustainable fundraising solutions while cultivating a deep connection with those who believe in the strength of giving.

Reflecting on International Day of Charity reminds us that meaningful change happens when individuals, charities, and fundraisers unite in a shared mission to create a kinder, safer and fairer world.


Does our ethos align with yours? Contact the team today to discuss your next campaign.


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