Charities and fundraisers are in full spring for one of the most fruitful periods of the year.
Spring brings new beginnings and an essence of renewal in the air offering opportunities to flourish in the charity sector.
Here are our three reasons why this season is ripe for fundraising.
Tax Season Advantage
The new tax season is when many scrutinise their finances and seek avenues to mitigate their tax liabilities.
Many prefer charitable donations, making April a prime month for giving. The National Center for Charitable Statistics highlights that 17.2% of annual charitable donations are made in April.
This underscores the potential for charities to harness tax incentives as a powerful motivator for donors.
2. Spring's Seasonal Events
Spring brings a plethora of events that resonate deeply with potential donors. From Easter to Earth Day and Mother's Day, each occasion presents a unique opportunity for charities to connect with their audience.
By crafting campaigns aligning with these events' themes and spirits, charities can tap into donors' heightened emotional and philanthropic dispositions, driving engagement and long-term contributions.
3. Philanthropy in a Post-Pandemic World
As the shadows of the pandemic fade, the public is expressing a renewed sense of optimism and benevolence.
A study by Fidelity Charitable® reveals an inspiring trend: 25% of donors intend to increase their charitable contributions compared to 2020.
Such generosity symbolises hope for charities seeking to recover and expand their impact in the post-pandemic world.
4. Warmer weather, slower pace
We always notice the street dynamics changing significantly in spring, presenting a golden opportunity for face-to-face fundraisers.
The hurried pace home after work during winter, the sudden shelter from the rain, and the financial burden of the festive season—winter can be tough in the industry, and each year, we get creative about how to empower individuals to become changemakers.
But in spring? The lighter evenings and the sunshine encourage people to slow down, relax, and be more open to engagement.
This shift in pace and mood is palpable as the public becomes more receptive to stopping and engaging in meaningful conversations. Spring and the natural inclination to enjoy the outdoors create the perfect setting for impactful face-to-face interactions.
Contact us today to learn how Spring's strategic advantages can strengthen your fundraising efforts.
Spring/Summer event coming up? Now is the ideal time to plan for fundraisers to connect with donors on a personal level.
Wishing all fundraisers and charities a prosperous and impactful spring season.
From all of us at #TeamZen